Marketing Tools For Affiliate Site

Do you feel free online marketing tools can help increase exposure to your affiliate website? I feel the tools can be essential. Recently, I have read Google’s quality guideline and I have seen around 200 factors. Google loves a website that comes naturally. I think if a person develops a quality affiliate site to promote a product from Clickbank or Amazon Affiliate Program (something I personally do) while utilizing free online tools such as pinging the site, it can benefit your promotion. Also, there are article tools you can use to create excellent and valid content with at least 98% originality. This will help site will be high rank over time naturally. What are your thoughts?