Make Content Strategy Work As Part of Social Service Design

"Content": isn't the same thing as "published information." We tend to think of it as separate from "sevices," when in fact it's a central component of online services--everything from shopping to research to maps. "Social service design" is a new way of thinking about the services for which we make content. These services are now social as well--meaning one critical aspect of content is that it can be shared easily through social networks.

Continue reading...