'Like' It or Not: Less Than Half a Percent of 28 Million is Still A Lot

Some communicators I speak to at conferences and workshops are still surprised when I tell them that getting someone to like their company’s Facebook page is essentially meaningless. Getting the like, they assume, is how they get their status updates into their audiences’ news feeds. But if those who have liked the page don’t engage and interact there, they may as well never have liked the page at all.

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