Level of Business to Customer Interaction on Facebook Not What You Think?

We are constantly fed a steady diet of stories of the success of businesses on Facebook. The talk is always of how interacting with customers has garnered benefits that range from the general "warm fuzzy" feeling about the brand to the ultimate goal for most which is revenue created by that interaction. I often wonder just how representative of the total environment those kinds of stories are. I suspect that it is lower than we even know becasue, let's face it,

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