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Lead Scoring: How B2B Search Marketers Can Lead the Process

Discussion in 'Search Engine Optimization' started by Samuel, Feb 10, 2012.

  1. Samuel

    Samuel
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    Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process.

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    #1 Samuel, Feb 10, 2012
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