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Komen Crumbles: Busted Nonprofit Brand (Part 3)

Discussion in 'Social Networking' started by Samuel, Feb 3, 2012.

  1. Samuel

    Samuel
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    Update: Finally, 24 hours later, Komen released a guarded video featuring CEO Nancy Brinker. Brinker attempted to refocus the conversation on Komen’s care for women, but her stress on the organization’s trustworthiness and her caution to avoid dangerous distractions from the work at hand are laughable. She fanned, rather than diminished, the fire.[​IMG]

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    #1 Samuel, Feb 3, 2012
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