Insights 12 – What Needs to Be on Your Digital Agenda in 2012? Eight of 10 – Social Websites

With Google assigning more authority and visibility to social channels, more and more real-time, opinion-forming content is appearing within search results - directly influencing the next-click decision (or even purchasing decision) before they have even arrived at your site. How times have changed. As such, it will be crucial for websites that are in development this year, to understand how they can better integrate social content into their websites to allow customers to make a balanced judgement on your site rather than away from it.

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