PPC & SEO: The Relation

Hi friends,
Pay Per Click (PPC) is an online marketing campaign that allows you to place an advertisement for free, and then you pay a certain amount of money each time your ad is clicked and the person is taken to your website.
The relation between SEO and PPC are:
Visibility:The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages.
Share Keyword Data
Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy
Integrate E-Commerce Feeds into AdWords Results
Use Site Search Data to Inform PPC Keywords
Combat Negative PR
Social Media Visibility
Test Strategic Organic Keywords with PPC

 

Hi Mabel, thanks for your post and agree with me.

 

The most common form of search engine advertising is pay per click (PPC), such as the links to the right hand side of the Google search results page.
However, there are other forms of search engine advertising that shouldn’t necessarily be overlooked…
Pay per impression advertising, often referred to as CPM advertising (cost per thousand impressions) is more commonly used for brand building
There are two types of search engine optimization – on-site and off-site SEO.
On-site SEO involves ensuring that search engines can determine what your site is about, what to rank it for and to make your site much easier for search engine spiders to crawl.
Off-site SEO on the other hand focuses on driving relevant, authoritative links from other sites back to the site that you want to rank highly in search engines.

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Thanks Riya, for this nice and informative post. I really appreciate your post. Keep posting...........................

 

Both Are Combine to Give better Results in Marketing For Business Services . In PPC most Important Factor is " Ranking is Assured " .
Thanks

 

PPC is really nice to get instant traffic, I have seen many live examples of this. Trust me guys it can be quite useful for you. Even SEO is essential for High ranking in Search Result Pages but still if you want traffic then PPC could be great help.