General Social Media Strategy

SOCIAL MEDIA STRATEGY
Define And Assess Your Goals Define the guiding theme of your social media strategy - is it awareness? Sales? Loyalty? Stick to one overarching goal at a time, and switch it up as necessary. Evaluate where you are, where you want to go and what the returns will be along the way. Use analytics programs, social insights (likes, followers, comments), and social media-specific coupon codes to estimate your return on investment.

Slow and Steady Wins The Race Social media success does not happen overnight, and that is always worth remembering. Just like in real life, friendships and bonds between you and customers can take a long time to build. Keep plowing away to see results.

Re-Consider Return on Investment Metrics (ROI): With the above tip in mind, it is worth remembering that social media marketing returns on investment is not like traditional marketing - in many cases, you should not always be focusing solely on the dollar and nickel. Also consider metrics such as brand awareness, word of mouth promotion, and strengthening loyalty and engagement with existing customers - these can all be just as valuable in the long run - leading to plenty of sales over a long period of time, rather than a short term gain that dies off quickly.

Spend Time Listening and Observing One of the most powerful planning tactics for social media marketing is to watch and listen to what people are saying about your business and industry. Use this information to tailor your approach.

Never Attack Your Competitors Unless you want to damage your brand considerably, never attack your competitors maliciously in social media spaces. Use social media to communicate and sell better than them.

Receipt Marketing Add your most popular social media page URL to the bottom of your business receipts - customers always check them and it's a great form of sneaky marketing