Engage Now to Build Advocates in a Crisis: Using Social Media in Crisis, Pt. 2

If you build a social media following to build your reputation, your goals will look different than if you are building strictly for numbers. Likes and fans can be bought (literally) with gimmicks, contests, and free stuff. Fight the desire to give in to these "paid growth" strategies. Determine to build a community of loyal brand ambassadors that like you because they like your products and services (organic growth), not because you give them free stuff.

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