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Discussion in 'Search Engine Optimization' started by Tripath, Jan 27, 2016.
What is doorway pages or gateway pages in seo ?
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Doorway pages are the pages which are specifically created for the search engines for ranking on such a queries in the Search engine. but this type of pages are really not very good for the end user as it has very bad ui and user stucks in these type of intermediate pages
If doorway pages are inappropriate then what is a better alternative?
The "essay page"
An essay page, on the other hand, is integrated into the main website (although not into the navigation structure). It offers real value to the searcher because the content is relevant and well-written. It often has the following characteristics:
o Clean HTML coding with an HTML design similar to that of other pages of the website
o A lot of content, with several hyperlinked phrases in the body text
o Several in-bound links from other parts of the website
Example: On the solutions page, you hyperlink the phrase "targeted keyword," to the targeted-keyword.html essay page.
o Quality content that offers real value to the searcher
Bottom line: An essay page is a natural extension of your website. For all intents and purposes, it is integrated content more than it is a doorway page, because it expands on a certain subject.
Source: Search Engine Optimization (SEO) Information
OK, Got It...........
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.