Dispel Social Media myths - help businesses engage better

ne of the key findings of new research from ContactBabel is that only 16% of organisations currently see social media as a key customer service channel. Whilst businesses do recognise the need to move beyond simply 'monitoring' what happens on social media, it is clear that they are not yet geared-up to act on social media activity with anywhere near the same quality of customer service as offered through more traditional channels, such as telephony and email. There are a number of myths around social media that are holding companies back in integrating social media as a customer service channel.

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