Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]

This season, Jackson Hewitt, working with agency 22squared, is carefully coordinating all elements — TV, print and multiple social channels — to be heard amid the roar of the significantly larger media spend of its competitor, H & R Block. In this conversation, Jackson Hewitt's David Koroghlian and Chris Tuff of 22squared reveal how they have achieved success that has, according to the companies, exceeded their expectations.

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