Business Awareness of New TLDs Sorely Lacking: Adrian Kinderis

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This is the first of a series of articles on new TLDs as a result of interviews with leading industry players. In this first article we interview Adrian Kinderis, CEO of ARI Registry Services who is forthright in his views on TLDs, how business outside North America is showing little interest and ways in which a brand's own TLD could benefit.
Business awareness of new Top Level Domains is very poor outside of North America, says Adrian Kinderis, CEO of ARI Registry Services. Within North American, Kinderis estimates 90 per cent of businesses he encounters at events are aware of the new TLD process, but in the Asia Pacific he says the understanding is simply not there.
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