Building a Brand for Gen Y [CONVO]

Discussion in 'Social Networking' started by Samuel, Feb 3, 2012.

  1. Samuel

    Samuel
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    Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market.[​IMG]

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