Basic Principles of Online Marketing

The first concept that should be understood is that online marketing offers options and possibilities as broad, extensive and varied as offline marketing. When I hear “I want to be on the Web” or “We have to get into mobile,” the hairs on my arms stand on end (I’m bald, so nothing moves on my head). It’s akin to someone telling me “I want to communicate with people,” without specifying what type, tactic or platform will be used to do so.

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