Another Hashtag Gone Bad

Discussion in 'Social Networking' started by Samuel, Feb 2, 2012.

  1. Samuel

    Samuel
    Expand Collapse
    Admin

    Joined:
    Dec 20, 2011
    Messages:
    5,576
    Likes Received:
    71
    The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided.[​IMG]

    Continue reading...
     

Share This Page