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Abject Lessons Learnt from McDonald’s Social Media Disaster

Discussion in 'Social Networking' started by Samuel, Jan 24, 2012.

  1. Samuel

    Samuel
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    The campaign was intended to last 24-hours and it was well-intentioned enough and, initially, at least, appeared to work. When McDonald’s however changed the hashtag to #McDStories things went south very quickly. The hashtag was hijacked by angry customers who posted Tweets...[​IMG]

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    #1 Samuel, Jan 24, 2012
  2. Website Magick

    Website Magick
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    The funny thing about this story is Ray Kroc Made Millionaires of a lot of people. If you want a sure thing buy a McDonald's franchise. You'd have to be stupid to fail. :D
     
    #2 Website Magick, Jan 26, 2012
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