7 Steps to Measure SEO Like Paid Search

Discussion in 'Search Engine Optimization' started by Samuel, Mar 2, 2012.

  1. Samuel

    Samuel
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    Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.

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